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Frank Norton Jr. urges North Georgia to push becoming 2nd-home market
Region could attract affluent city dwellers seeking leisure options, real estate executive says
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Frank Norton Jr. speaks at his 28th annual economic forecast Wednesday in Gainesville. Norton said he believes collaboration is key. - photo by Erin O. Smith
North Georgia should strive to become a “second-home mecca” for affluent Atlantans seeking weekend escape, real estate executive Frank Norton Jr. said during his annual Native Intelligence report Wednesday night at the Gainesville Civic Center. “Our geography is too compelling for us not to capitalize on positioning,” he said. “North Georgia ... sits directly on top of 6 million people, projected to grow to 12 million by 2050.”