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Businesses get boost during First Fridays on the square
Hundreds attend Gainesville event every month
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Patrons peruse the menu at Avocados on the downtown Gainesville square as a band starts up for the First Friday concert.
Some downtown Gainesville businesses see a surge in traffic and sales on the first Friday each month, according to local business owners and managers. First Friday events, including the local farmers market and summer concerts, are hosted by Main Street Gainesville and designed to bring people to the downtown square. Zach Kitchens, manager of Atlas Pizza in downtown Gainesville, said First Fridays are beneficial to his business.