The Wm. Wrigley Jr. Co., which operates its largest chewing gum factory in Flowery Branch, has announced it will team up with pop sensation Chris Brown, rising country star and reality show champion Julianne Hough and hip-hop artist Ne-Yo to re-record three of the Wrigley’s brands well-known jingles: the unforgettable Doublemint "Double Your Pleasure" (1960); the famous Juicy Fruit "Taste is Gonna Move Ya" (1983); and the Big Red "Kiss a Little Longer" (1979).
"We are thrilled to be rolling out these musical makeovers for some of America’s favorite chewing gums," said Paul Chibe, Wrigley’s vice president of North American gum marketing. "Chris, Julianne and Ne-Yo are three diverse, multi-talented performers who were able to bring their individuals styles and interpretations to the re-released Doublemint, Juicy Fruit and Big Red jingles."
The updated jingles are part of Wrigley’s new television and radio advertising campaign that launches in August.