For the third time in four years, Milton Martin Honda in Gainesville has been named a recipient of the President’s Award from Honda Motor Co.

"It reflects the level of care and compassion that our associates show to our customers," said Butch Miller, vice president and general manager of the dealership. "That is a measure of good business."

Miller said the award places Milton Martin Honda among the top Honda dealerships in the nation. Approximately 15 percent of Honda dealerships achieve the President’s Award status each year.

The award measures customer satisfaction with sales, service and the value they receive.

"We tracked this all year long," Miller said. "We knew we needed 100 points to make it. We place a board in our conference room and each Tuesday and Friday morning we assembled our manager and selected associates to evaluate how we were doing."

He said that the dealership has offered extra services, such as chair massages for customers and replacing tattered magazines with books.

Miller and company president Jim Foote have been associated with the dealership since 1993.