Public-private efforts are underway to start direct bus connections between Hall County and downtown Atlanta and Hartsfield-Jackson Atlanta International Airport. Officials involved with the project envision setting up stations at the Exit 17 park-and-ride lot off Interstate 985 in South Hall and the Hall County Farmers Market off Jesse Jewell Parkway at I-985 near Gainesville. Buses could run at least four times in the morning and four times in evenings on weekdays, and one-way fares could range from $13 to $19.