As tattoos slowly became part of the mainstream culture, tattoo shop owners take care to ensure their customers understand the health-related effects. “We have conversations with our customers both before and after their tattoo where we consult with them about what they’re getting and how they’re going to do,” said Eric Carpenter, owner of New Vision Tattoo in Gainesville. “We answer any questions they may have and at the end we tell them how to take care of it and be safe with it.”