“Want sum? Need sum? Get you sum!”
That’s the motto of Lazy Goat Produce, a small family-operated company that sells 40 to 45 varieties of hand-plucked, prepared and packaged jams, jellies and other juicy treats.
“We try to grow as much as we can,” said Tiffany White, founder of Jefferson-based business.
Throughout the year, Lazy Goat grows strawberries, blueberries, blackberries, raspberries, peaches, figs, corn, okra, peppers, zucchini and squash. This year, White’s husband, Jason, tried to grow pumpkins. But the drought in Georgia destroyed the 600-gourd crop.
However, the goods the couple can’t grow on their 8-acre farm but is needed for their products are sourced locally.
“We have family (who) grow muscadines and peaches,” Lazy Goat co-owner and Tiffany White’s husband, Jason, said.
“We like to know where they come from,” Tiffany added.
The matriarch of the family concocted the company’s name in 2013. She used 42-year-old Jason as inspiration. He has raised goats since he can remember.
Goats also pop up in their branding and product names. Three goats, dozens of chickens and a rabbit call the farm home.
And it does not end with the animals. Each name is specially decided and inspired by a family member or friend — from Old Goat’s Onion Relish, named after Jason, to Pappaw’s Jalapeno Jelly, named after Jason’s father and Papa Pig’s Hot Banana Pepper Jelly, named for Tiffany’s late father.
While Tiffany said every creation is special to her, a few stick out.
Peach salsa was one of the first items she ever made. She took it to a church event and sold it at a farmer’s market. From there, the 35-year-old developed a Facebook page and has been selling her goods since.
“Some people think I’m too young to do it, but I don’t think I’m too young,” Tiffany said. “My grandparents raised me, and they (canned).”
Her canned goods also have passed a taste test. Her Sissy Goat’s strawberry lime jam won first in the other category during the strawberry cook-off at Jaemor Farms last year.
“I can’t keep it in stock,” Tiffany said.
It seemed fitting Tiffany won recognition at Jaemor. She said the original concept of Lazy Goat was modeled after the farmer’s-market-style business.
“(Jason) wanted kind of a pick-your-own thing, like Jaemor,” Tiffany said.
Lazy Goat has evolved over time and developed into something entirely different. The business is primarily focused on the jars of goodness Tiffany sells at festivals, craft shows and other events.
Her products sell mostly for $6 a jar. More expensive products, such as pepper jars, cost $7. Items such as strawberry salsa sell for $9.
And the products have a unique selling point. If customers return any half-pint or pint jars to Lazy Goat, they will receive 50 cents off their purchase for each jar.
“Most people don’t bat an eye at the prices, because they know how much work goes into it,” Tiffany said.
Tiffany explained one jar takes countless hours to create, and it isn’t even her or her husband’s full-time jobs. Tiffany works for First Franklin Financial in Toccoa and Jason works for the Gwinnett County Parks and Recreation Department.
But Lazy Goat doesn’t feel like a job for either of them.
“It’s not a job. If it became a job, I wouldn’t want to do it anymore,” Tiffany said.
“It’s all just hobby stuff,” he said.
If she had to guess, she spends about eight hours cleaning, chopping and creating the products. That is not to mention all of the work required out in the yard to get to that point.
“If I put together all the hours, I don’t even know how long it takes me,” Tiffany said. “It can be an all-day process.”
The preparation and cooking stage differs for each item. But no matter what it is, the product sits overnight before going anywhere. Finished products remain in a storage room in her garage — maybe the best smelling room on Earth — for safekeeping.
Jason also does most of the hard labor or “outside work” on the farm that goes into making the products.
Their three children — Gavin, 11, London Grace, 10, and Hannah, 14 — help out, especially when some extra pocket change is involved.
“They really helped out this summer,” Tiffany said.
She even offered $5 to them to gather a 5-gallon bucket’s worth of rocks out of the fields.
Lazy Goat produce is not only known in Northeast Georgia. Tiffany travels as far as Knoxville, Tenn., to sell her wares to her followers, lovingly nicknamed “Goaters.” At any given festival, she brings at least 12 cases, sometimes more.
Some of her most successful events have been the Braselton Farmer’s Market and Yonah Mountain Vineyards’ Crush Fest, where she racked up $837 in sales, her highest to date.
“I was shocked,” Tiffany said. “It’s good to see that it’s all paying off.”
But the best part is when people compliment her recipes, she said.
“We try to do everything old-fashioned, the way our grandparents taught us how,” Tiffany said. “We don’t know any other way. So it’s great hearing, ‘Oh, that tastes just like granny’s.’”
Another huge benefit Tiffany cited was giving back.
“We give away (jars) all the time,” she said.
Recently, she gifted 180 jars to police departments to show her support.
“I try to be a blessing to someone, because I am so blessed,” she said. “I believe it will come back.”