AMC Theatres is taking on MoviePass with a monthly subscription of its own.
The worldwide theater giant has rolled out a $20-per-month subscription that allows moviegoers to catch three films each week, which puts it at twice the cost of MoviePass.
However, MoviePass has been experiencing some serious problems with cash flow lately that suggest its low price point might not be sustainable. Plus, AMC’s subscription allows customers access to any format — IMAX, 3-D or (if you’re a normal person) the conventional 2-D format.
The theater subscription is called the AMC Stubs A-List and includes no blackout dates on films and no restrictions on how many films can be watched in one day, up to the three per week limit. If you want to spend six hours at the movies in one day, go for it.
If you’re in South Hall, you can catch movies at AMC theaters relatively (remember — relatively) nearby in Lawrenceville’s AMC Colonial 18 and AMC Sugarloaf Mills 18. Both theaters sit near Interstate 85.
If you’re closer to Ga. 400 than the interstate, you can find an AMC theater in Cumming, the Avenue Forsyth 12.
MoviePass has 3 million members, but they’ve come at a cost: Slashing the cost of tickets, which it buys at full price, has depleted the company’s cash over time and now the stock of its owners, Helios and Matheson, has dropped from $38 to 44 cents.
But the original subscription company isn’t letting AMC horn in on its territory without a fight — or, at least, without some sniping on Twitter
AMC has repeatedly disparaged our model as a way to discourage our growth because all along they wanted to launch their own, more expensive plan. We want to make movies more accessible, they want more profit.— MoviePass (@MoviePass) June 20, 2018
AMC’s new subscription plan launches on June 26 and includes discounts on concessions.
The Associated Press contributed to this report.