UPDATE: The U-pick event has been moved up one week because of hot, dry weather in North Georgia. The new date is July 27.
Jaemor Farms is holding its sixth-annual U-Pick Peach Day on July 27, giving the public the opportunity to pick their own peaches at the farm in Alto.
The event is the only one of its kind at the farm each summer and was sparked by customer request when it began in 2014.
Because of the location of the farm, Jaemor isn’t able to accommodate more frequent U-pick events, which is why so many people come to each event, according to Caroline Lewallen, the farm’s agritourism coordinator.
U-Pick Peach Day
When: 9 a.m. to 5 p.m. July 27
Where: Jaemor Farms, 5340 Cornelia Highway
More info: www.jaemorfarms.com
How much: $20 for a peck, $32 for a bushel
“Unlike most U-pick farms, Jaemor's orchards are very spread out and most of the farm is not accessible from the parking lot at the market,” Lewallen said.
Initially, Jaemor’s U-pick events were a festival-scale undertaking for the farm. This included vendors and activities alongside attendees getting to pick their own peaches, but once it was clear most people who were visiting were primarily interested in picking fruit, the focus has shifted to just that.
While the demand for more U-pick days isn’t lost on Jaemor’s Farm, Lewallen says the farm can’t fulfill the demand due to the small window of time its peach trees are ripe, as well as a need to use that time to supply produce for its farm markets, popup markets and wholesale customers.
Along with the chance to pick their own peaches, Jaemor Farms sees U-pick days as a chance to share the culture of its founding family with visitors.
“Peaches have been the Echols family's tradition for years,” Lewallen said. “Our U-pick day is an opportunity to share this tradition with others. We hope our customers will taste the difference family makes through the taste of a fresh picked peaches while at Jaemor.”
Two basket sizes are available for purchase upon arrival at the farm. A 13-pound peck costs $20 and a 30-pound half bushel costs $32. Jaemor hosted two other U-pick events this summer, including one for strawberries and sunflowers. A U-pick pumpkin patch event is planned for the fall.
This story has been updated from its original version.