It's October, which meant's it's officially scary season.

So in honor of the scariest month on the calendar, longtime haunted house guru Keith Peek and his business partner are opening Dungeon of Fear today, and it will remain open on Thursday through Saturday nights throughout the month.

This year the haunted house has a permanent home in a warehouse on Bradford Street in downtown Gainesville, which allowed Peek to set up a more elaborate set and scare up even more - scariness.

"We've always done stuff in the past, but this year's it's more," he said, adding that the theme is playing to everyone's darkest fears. "We basically want the concept from the time they enter the rooms to the time they leave; it's just complete horror everywhere they turn."

Tonight, students who show their student ID get $5 off admission, and Oct. 9, military personnel get $5 off when they show their military ID. On Oct. 16, $5 of every admission goes to the family of Hall County Sheriff's Deputy Joe Groover, who was injured Aug. 11 during a standoff in Lula. While there is not usually a fee for parking, a $3 parking fee will be collected that night for Groover and his family, and Brad's Grill will run a concession stand for the family's benefit, too.