Jenny Syversen, a veteran advertising and marketing executive, has joined The Times as director of sales and marketing.
She brings with her extensive experience in media management, sales skills development and new business development in a rapidly evolving media landscape.
Her most recent role was as a director and revenue strategist with NRS Media in Atlanta, where she spent the past decade-plus helping media companies of all sizes across the country develop sales strategies and training initiatives. Her media sales experience includes cable television and newspapers.
“We are fortunate to have such a noted media revenue strategist join our leadership team at The Times,” said Publisher Charlotte Atkins. “But what is most exciting is that Jenny champions a solution-oriented approach for our business partners that will help them reach desired audiences across multiple channels to help them grow and thrive.”
Said Syversen, “Having been a part of the Atlanta media community, and indeed media communities across the country for many years, I’ve had the opportunity to meet and engage with many local businesses. I understand the challenges and concerns of local business and the difficult task they have in today’s environment making impactful marketing decisions.”
Syversen came on board in July just as The Times was launching its first major event, The North Georgia Women’s Expo, two new magazines Discover North Georgia and Moxie, as well as its new digital marketing agency Advanced Media Solutions.
“The Times is at an exciting point in its history, evolving into a 21st-century multimedia organization,” Syversen said. “Having the opportunity to be a part of what I see as the new Times media group reflects my philosophy of true community integration. Our priority is listening and collaborating with our customers to bring greater value to the community through a spectrum of platforms and community events. The fact that the Times is nestled in beautiful North Georgia made my decision to become a part of the Times family a perfect marriage at this point in time.”
Today The Times multimedia company offers its daily print newspaper; the Times To Go digital edition; Lanier Life weekly; Lake: Destination Lanier, Home: Living in North Georgia, Moxie and Discover North Georgia magazines; websites gainesvilletimes.com and gonorthgeorgia.com; community events; and the new digital marketing agency Advanced Media Solutions offering business listing services, social media marketing, reputation management, video visibility programs, email marketing and responsive website design services.
Syversen pledges to work collaboratively with area business partners.
“We will continue to develop new opportunities reflecting the changing appetite of our marketplace. We are an idea-based organization always seeking to improve and collaborate with local businesses to better serve their changing needs and goals for growth,” she said.
“We are a whole new Times,” Atkins said. “We have a comprehensive array of print and digital offerings for our readers and area businesses. Our main mission is to keep people informed, to champion our local community and to help local businesses and organizations succeed.
“Jenny is a seasoned advertising and marketing professional who is both equipped and passionate about helping create that success. We are excited to have her here at The Times.”