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Swedish company announces new Hall County plant, creating 75 jobs
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A rendering shows the new Geveko headquarters and manufacturing center to be constructed on a 20-acre site in Gainesville Business Park. Photo courtesy Greater Hall Chamber of Commerce.

A Swedish maker of materials for road and pavement markings has announced it will build a plant in Hall County, creating 75 jobs.

Geveko Markings hopes its 80,000-square foot building on 20 acres at 1883 New Harvest Road, in the Gainesville Business Park off Calvary Church Road, will be completed in the summer.

“We are fully committed to serve and expand our presence and activities in North America,” said Ulrik Haagen-Olsen, Geveko’s group CEO, in a press release Wednesday, March 27.

Gainesville was selected for the plant site because of its closeness to Atlanta and “accessibility to skilled workers.” 

Laura Clark, president of Geveko Markings’ Northern American division, said, “From a business growth standpoint, the new facility in Hall County provides an opportunity to build a state-of-the-art North American headquarters that will provide our rapidly expanding customer and partner base with innovative, quality products that are delivered efficiently throughout North America.” 

Geveko, founded in Sweden in 1924, says its business concept is “to develop and provide quality marking materials that contribute to increased road safety.”

The company will “be a great addition to the Gainesville-Hall County business community,” Gainesville Mayor Danny Dunagan said, adding that the project was a partnership between Gainesville, Hall County and the Gainesville-Hall County Development Authority.

“This new announcement is a reminder that by working together, we can achieve great things in economic development and for the community.”

The company “is already making an economic impact in the community by choosing local civil and design-build construction services for their new facility,” said Tim Evans, the Greater Hall Chamber of Commerce’s vice president of economic development.

By doing so, the company has “made a firm statement that they want to be a stakeholder in the business community.”

Pat Wilson, commissioner of the Georgia Department of Economic Development, also touted the company in the press release.

“Georgia is a magnet for international companies who are seeking to expand in North America,” he said. “I am confident that Geveko will find all the resources they need to be successful here including a readily available and skilled workforce.”

Compiled from a Georgia Department of Economic Development press release