Hall Area Transit’s Red Rabbit picked up 2,030 riders in July along its newest route, which travels along major roads on the west side of Gainesville. That number, which is about 6 percent of the 36,039 total riders that month, “is decent given that there was no money budgeted to market the route and the actual brochures were not even ready for distribution until late July,” said Phillippa Lewis Moss, director of the Gainesville-Hall County Community Service Center. The route, covering Memorial Park Drive and Browns Bridge and McEver roads, started in July, created at the request of the Hall County Board of Commissioners to serve the new Hall County Government Center at 2875 Browns Bridge Road.