Call it a visitor center on wheels.
The Lake Lanier Convention & Visitors Bureau is planning to roll out its “mobile” visitor center this fall, following “an emerging trend nationally,” CVB President Stacey Dickson said.
“This center will be a first for Northeast Georgia, and locals can expect to see us out and about with it at various events across the area in the months and years to come,” she said.
The mobile center is a collaboration with Hall County, Oakwood, Flowery Branch, Buford and Lake Lanier Islands Development Authority, Dickson said.
“We are very excited to get it on the road,” she said.
The mobile center is also part of ramped-up services the CVB will be providing, per newly drawn-up agreements with Oakwood and Flowery Branch.
The services will focus “specifically on downtown events and branding for these growing areas,” Dickson said.
A recent study by the Georgia Department of Economic Development “indicated a need for these cities to expand their programming in order to attract more downtown development and visitation by locals and travelers alike,” she said.
“Dynamic growth in the region over the past 10 years has led to the interest in further enhancing the quality of life in these cities,” Dickson said. “We are very pleased both municipalities have chosen us as their partner in fostering growth in their towns.”
Flowery Branch City Council approved an agreement with the CVB on Aug. 3.
“The main change in the contract is that we would see these special events — at least four movie nights put on and managed by (the CVB) and two concerts — and that (the agency) would work directly with our farmers market,” City Manager Bill Andrew said.
“This new programming is not only going to provide events for the citizens but also help us to … make the city more desirable for travelers as well,” Dickson told the council at the time.
The item was scheduled to come up at the Oakwood City Council’s Sept. 11 meeting but was postponed — along with the meeting — because of Tropical Storm Irma.
The council is now set to consider the agreement at its Oct. 9 meeting, City Manager Stan Brown said.
He said Oakwood is looking forward to working with the CVB, particularly as part of the city’s Christmas in the Park and a movie night in the spring.
Also, Brown said, “we believe the mobile visitor center will be a great asset.”