Some local charities did better than others for Georgia Gives Day, but all benefited from the Nov. 17 event that raised more than $4 million through Tuesday.
The Humane Society of Northeast Georgia was one that was able to reach its goal and even surpassed it. Back in October, Executive Director Julie Edwards reached out to Purina, the pet food company the shelter partners with.
Last year, the Humane Society had just started out with its partnership and had to estimate how much food it would need for the year. It guessed $10,000, which would feed around 1,200 to 1,300 rescues. From November 2015 to this October, the Humane Society spent $13,982.77 on Purina food for 1,543 rescues.
Purina agreed to match donations up to $5,000. The amount was directly applied to the Humane Society’s account, which will provide food for the hundreds of cats and dogs that come and go from the Humane Society.
A group of 141 donors were able to raise $10,104 for the shelter. One person alone donated $837. Last Thursday, a woman came in and donated $250. Those donations will be supplemented by Purina’s $5,000 match.
Last year the agency only collected about $3,800. The Humane Society used its presence on social media to post about Georgia Gives Day regularly enough to make sure its nearly 11,000 followers would see it throughout the day.
Edwards even challenged her staff to donate, of which she matched up to $100. The staff alone raised close to $400.
A theme was also helpful in getting the money to come in. “Feed Their Bowls” was the theme chosen by Edwards, based around the fact that a $30 donation could feed an animal for 30 days.
Animals weren’t the only ones helped by the statewide fundraising event. The Interactive Neighborhood for Kids, INK, was also able to raise some money, too. The children’s museum garnered $342 this year.
Another program that helps children, Challenged Child and Friends, provides services to children with disabilities and will use the money from Georgia Gives Day for scholarships. The organization was able to raise $175.
Previous years have been more plentiful, but Lindsay Addison, development director for the organization, said the school was more focused on its upcoming fundraiser Festival of Trees, which will be Dec. 3 this year.
However, every donation is helpful and important.
“It’s huge for us,” Addison said.
Georgia Gives Day was also a good day for the smallest of organizations like the Gainesville-Hall County Alliance for Literacy. Five donors gave their money to the organization, which totaled $300.