How to give
Even after the official end of the first-ever Georgia Gives Day, people across the state continued to donate money to their favorite nonprofit organizations
The 24-hour fundraiser for Georgia nonprofits raised close to $800,000 from midnight to midnight Thursday.
The statewide fundraiser was a collaboration of the Georgia Centers for Nonprofits. The initiative was modeled after several other states with similar programs, all of which have been very successful.
Karen Beaver, president and CEO of the Georgia Centers for Nonprofits, said she was very pleased with how the event turned out, though she admits she had hoped to raise $1 million.
But she said there is still time for people to make donations, the Georgia Gives Day donation page will remain open until Dec. 31.
Some 7,200 people made donations across the state during the 24 hours of giving, contributing more than $790,000.
“That’s a lot of money in one day ... our main goal was engagement for people to hear about nonprofits and their worth,” Beaver said. “We think we achieved that.”
More than 60 nonprofits serving Hall County and surrounding areas participated in the event.
Cindy Wilson, director of development and marketing at Challenged Child and Friends, said she was very pleased with the community’s show of support through the fundraising event.
“We were very lucky people decided to give through the Georgia Gives Day,” Wilson said.
The organization received a $1,000 donation from Wells Fargo.
Wilson said the money raised through the event will help the organization to provide services to the children at the center.
“We are very pleased. We hope that it is something that will continue and it’ll be an annual thing,” Wilson said.
Eagle Ranch, a home for boys and girls in crisis, also earned more than $1,000.
Stefanie Long, director of communications, said the ranch was pleasantly surprised with the “tremendous response.”
The ranch, she said, is fairly new to social media and primarily used the medium to promote its involvement with the fundraiser.
“To get the kind of response that we got through social media was really exciting for us,” Long said.
Beaver said she noticed a similar trend among other nonprofits.
The online fundraiser gave organizations and opportunity to approach fundraising differently by using social media to spread the word.
Many of the ranch’s current and previous supporters contributed, but Long said she was surprised to see that some new donors pitch in.
“We just weren’t sure what to expect, but it being right before the holidays, we were hopeful,” Long said. “We had nothing to lose by participating, and to actually get some money through it was great.”
Not every organization raised as much money; several of the smaller local organizations earned a few hundred dollars or less.
However, it is not too late to donate. Go to www.gagivesday.org and use the search bar to find a local charity to contribute to. Donors may also search for causes that work with a specific issue.
“I think it’s a neat tool for people to be aware of, it’s like a catalog of nonprofits,” Beaver said.