Customers and associates at Gainesville’s two Kroger stores contributed more than $65,160 in just six weeks to Kroger’s 2016 Can Hunger campaign — and an additional $2,540 to a second initiative benefitting the Georgia Mountain Food Bank.
From Nov. 13-Dec. 24, Kroger customers supported the annual Can Hunger campaign by purchasing $1, $3 and $5 icons. Each icon purchased benefitted Feeding America food banks and helped provide food to local families in need.
Additionally, Kroger’s annual “Bringing Hope to the Table” campaign engaged customers to help fight hunger. Between Nov. 1 and Dec. 31, when customers shared a photo of their empty dinner plate with #PictureYourPlate, Kroger donated the equivalent of 1,000 meals for each picture to Feeding America.
Kroger’s Atlanta Division, which includes Gainesville, raised more than $752,000 through Can Hunger and more than $192,200 from “Bringing Hope to the Table” for a total of $944,200, or the equivalent of 3.6 million meals to support food banks across Georgia, Eastern Alabama, and South Carolina. The donated amount surpassed its $600,000 goal.
More than 50 million Americans lived in food-insecure households last year, according to the U.S. Department of Agriculture, meaning they didn’t know where their next meals were coming from.
Kroger’s ongoing commitment to bring as much food as possible to hungry families also includes its companywide Perishables Donations Partnership program. The program allows fresh, wholesome food such as meat, produce and dairy products to be donated directly from Kroger stores to local food banks that have the ability to safely handle perishable foods.
Through its perishables program, Kroger donated more than 2.8 million pounds, the equivalent of 2.2 million meals of perishable foods, to food banks in the region in 2016.