In the Market
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The Gainesville community now has another option of what to do on Saturday night, or Thursday or Friday.
Masterpiece Mixers Paint & Party Studio recently opened on Washington Street, just off the square, becoming the only bring-your-own-beverage art studio in the neighborhood.
Krista Goodrich, the Masterpiece Mixers’ founder, opened her first studio five and half years ago in her hometown of Braselton and since expanded to eight other locations across several states. After more than a year of back and forth of struggling over state regulations, Goodrich was able to go before the Gainesville City Council and have an ordinance changed that restricted BYOB.
"So I had some support from the city because they’re trying to revamp downtown," Goodrich said. "They changed the law in October and we took possession of this property in November."
The studio was at capacity during a grand opening earlier this month, as 50 guests gathered for an evening of painting.
"The concept is that people come in and they bring a bottle of wine, beer, soda or whatever they want with them," Goodrich said. An online calendar shows the available classes, marked by the painting that will be taught that day. You can book online for the classes that range from $25-35 a person.
"You show up to class 15-20 minutes early, get your apron, get your drink going, hang out with your girlfriends, and then we walk you step by step through the painting," she said. "When everyone’s done with the painting they all look like they’re relatively professionally done."
While the classes are open to all ages, the evening classes are aimed at the 18 and older crowd.
"It’s just an alternative to a fun night out. A lot of people come here they think, ‘Is it just like art lessons?’" Goodrich said. "No, it’s no different than if I go bowling with my friends on Friday night. I’m not trying to become a professional bowler. I might use the gutters. I might cheat. But I’m going to have a beer, I’m going to bowl, the end. Then I go home and say that was fun. It’s the same thing here. The difference is you take something home you’ve created, so it’s pretty fun for most people."
The BYOB ordinance is only available to art studios at this time, and identification is required for those bringing alcoholic beverages.
The space is popular with those too young for alcohol, too.
"Usually on Saturdays we’re back to back to back with kids’ birthday parties," Goodrich said. Most of the children’s parties and classes are aimed at ages 5 and up, but exceptions have been made.
During school breaks and over the summer, the studio offers camps for children in addition to the children’s classes offered on Saturday mornings.
"The concept has done great; we keep growing, keep adding locations." Goodrich said. "We keep selling franchises so it’s going really, really well."