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A click for convenience: Grocers begin rolling out online shopping, in-person pickup
Kroger's Brandy Hicks loads customer Holly Peck's minivan Monday afternoon at the ClickList pickup location at the Kroger Marketplace on Jesse Jewell Parkway. The new service allows customers to place their order online then pick it up later.

Pushing a cart isn’t the only way to get a week’s worth of groceries from the Kroger Marketplace at New Holland anymore.

Thanks to a feature called ClickList rolled out in late June, the store’s customers can go online or to their Kroger app, order the groceries they want and schedule a one-hour window to pick them up the next day.

Upon arrival at Kroger, customers call a number listed at parking spots reserved for ClickList customers, then an employee comes to their car with the ordered groceries within about 5 minutes.

The convenience costs $4.95 each time, though that fee is waived the first three times. Groceries must be paid for with a credit card when customers arrive.

Though the Kroger on Jesse Jewell Parkway is offering ClickList, the Thompson Bridge Road Kroger doesn’t have the service.

Holli Lee, who lives in Clermont and works near the Kroger Marketplace, said the service “cut my time in half” the first time she used it. And thanks to her Kroger Plus card information being entered into ClickList, she didn’t even have to search for the items her family of five regularly purchases. They showed up as options for her to select.

Bill Lohr, e-commerce manager for the Atlanta division of Kroger, said shoppers can place orders up through midnight for pickup the next day.

Lohr said for parents of children, it’s nice to be able to go online after the kids are in bed and order groceries.

Holly Peck also lives in Clermont and used the service for the first time last week. She shops for groceries for herself, her husband, their two boys and two dogs. Peck said it went smoothly and was “very easy.”

Peck said she felt like she needed to be at Kroger on the early end of her pickup range to make sure everything was cold, but the store has refrigerators and freezers it uses to make sure all purchased items stay at the right temperature.

Having the service pull up items she regularly purchases was one of the most helpful parts of ClickList for Peck. And she said ordering the items online keeps her from the temptation to make impulse purchases in the store.

The Kroger program also allows customers to note if they want to allow substitutions if items they want aren’t at the store. Lohr said ClickList includes about 40,000 items, adding that Kroger can’t sell alcohol or tobacco through the service. The grocer also doesn’t make hot items, such as rotisserie chickens, available through the ordering service.

Lohr said ClickList was first launched in Cincinnati about two years ago. He doesn’t expect all Krogers to add the service.

Wal-Mart and CVS have launched similar programs, though none of those companies’ Gainesville stores have adopted them thus far.

Wal-Mart Grocery allows for pickup and delivery options in the stores where it is available, with no fee charged on pickups and varying delivery fees based on time slots.

Meanwhile, CVS has partnered with Curbside, “a company perfecting the store pickup experience for retailers and consumers,” according to a release from CVS.

The company began rolling out the program in Atlanta, San Francisco and Charlotte, N.C., with plans to expand it to more stores across the country by year’s end. The closest CVS stores with the service are on Hamilton Mill Road and Buford Highway in Buford, Ga. 53 East in Dawsonville and four stores in Cumming. Purchases available through CVS Curbside Pickup where it is available include “all front store and over-the-counter items,” and CVS doesn’t charge a fee for the service.

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