The Atlanta Falcons will be featured on HBO Sports’ award-winning documentary series "HARD KNOCKS", the club announced today.
The Falcons, HBO Sports, and NFL Films will team up for an all-access, behind the scenes look at what it takes to make it in the National Football League when "HARD KNOCKS: Training Camp with the Atlanta Falcons" debuts on August 5.
The sports-based reality series kicks off its ninth season at 10 p.m. on Aug. 5 on HBO. Subsequent hour-long episodes debut each Tuesday at the same time, with an encore replay every Wednesday in August at 11 p.m., culminating in the Sept. 2 season finale.
“We are excited about the opportunity to give our fans a behind the scenes look at what it takes to prepare an NFL team for the rigors of a 16-game regular season and beyond,” Falcons Owner & Chairman Arthur M. Blank said. “This marks the first time that our franchise will be featured on HARD KNOCKS and we look forward to showcasing our great players and coaches to football fans all across America.”
The award-winning documentary will focus on the daily lives and routines of Falcons players and coaches and showcase the club as it prepares to compete in the NFC South.
“We are thrilled that the ninth edition of the HARD KNOCKS series will spotlight the Atlanta Falcons,” said Ken Hershman, President of HBO Sports. “It’s exciting to feature a team, a franchise and a city for the first time on HARD KNOCKS. We are grateful to Head Coach Mike Smith and the entire organization for agreeing to participate and look forward to what we expect to be one of the few summertime programs that is truly appointment TV and we can’t wait for the premiere on August 5th.”
Additionally, HBO will chronicle a mix of high-profile veterans, including quarterback Matt Ryan, wide receivers Roddy White and Julio Jones and safety William Moore, along with free agents and rookie hopefuls throughout training camp and the preseason.
Since 2008, the Falcons have recorded a .625 winning percentage and have qualified for the NFC playoffs four times (2008, 2010, 2011, and 2012), but the club is coming off a season in which it finished just 4-12.
“We are looking forward to connecting with our fans across the country as the program chronicles our 2014 training camp,” Smith said. “The series will give fans a behind the scenes look at the competition between players as we build our roster and prepare for the season. We are looking forward to the start of camp in late July.”
A 30-person NFL Films crew will be at the Falcons’ training camp at team headquarters in Flowery Branch shooting more than 1,500 hours of video over the course of the five-week series. Camera and sound crews will be given unencumbered access to the players’ and coaches’ meeting rooms, training rooms, dormitories and practice fields.
Two summers ago, HARD KNOCKS moved its premiere night to Tuesday. The five-part series on the Cincinnati Bengals last August averaged 3.6 million viewers per episode.
The Falcons begin the 2014 NFL regular season at home at the Georgia Dome on Sept. 7, when they host the New Orleans Saints.