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Wrenched Bicycles moves to larger, more visible location
New shop to be more customer friendly
Gainesville bicycle sales and service store Wrenched Bicycles has moved across town to 302B Broad St. SE in a spacious 2,400-square-foot space.

The old Wrenched Bicycles shop was tucked into a small, quaint building on Bradford Street, just off the downtown square.

Shortly after Thanksgiving, the full-service shop moved to a new location at 302B Broad St. SE in Gainesville, near Schlotzsky’s Deli and the Buttermilk Pie Co.

“It was driven mainly by need,” said co-owner Nathan O’Neill of the move. “It wasn’t anything that we were unhappy with at the old location, but this is just a better one.”

The new building, with its exposed brick walls and raw architectural details, is around 2,400 square feet. O’Neill said the old building was about half that.

“We needed more space, more parking and this is certainly better visibility,” he said. “We have all those things here.”

The shop stocks a “pretty good product line” of high-quality suppliers, according to O’Neill, including Cannondale, Specialized and the speciality road brand Colnago.

Every cycling need is pretty much available at the shop.

“What you carry and how much you carry is really dictated by what customers want,” O’Neill said. “So you adapt a little bit.”

Wrenched Bicycles, which has been in business a little more than two years, also offers full bicycle services from complete rebuilds to custom builds.

“Anything and everything, really,” O’Neill said.

He said in a business like this, managing customers is always the biggest challenge, but the added space makes it much easier.

“We love it,” he said. “It’s great to have the space, especially when it gets a little busy here on a Saturday — or any day for that matter — and we have multiple parties in here, we can have one conversation in one corner, another in another part of the store. In the old location, you pretty much had to wait your turn.”

Todd Bowers, an employee at Wrenched Bicycles who works on repairs and rebuilds, said the new building is better for product displays.

At the old location, bicycle chains were stored in blue metal tool cabinets. Now, they are hung on wire racks against the brick walls.

“Sometimes people come in in a very big hurry, so it’s nice to have everything where people can see it,” Bowers said.

O’Neill agreed, saying the customers’ experience is better in the new store.

“People can browse,” he said. “They can shop around and find what they want fairly easily now. So it makes it all a little bit easier.”