The Times and gainesvilletimes.com are asking local residents for their help in shaping local media coverage of the future. Beginning today, area residents can participate in a far-ranging readership survey, the results of which will help determine the focus of the newspaper and its website in the years to come. “We are very aware that readership patterns and interests have changed dramatically in recent years, and we hope our readers, and nonreaders, will participate in this survey to help us build a plan for better serving them and the community,” said Norman Baggs, general manager of The Times.