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Small-town edge helps Gainesville investment firm make elite list
Willis says slower pace away from big city helps his firm succeed
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Willis Investment Counsel was founded in this Bainbridge gas station. Founder Bob Willis has kept the photo for 36 years. - photo by Contributed photo by Bob Willis
Inside the conference room of his Gainesville office, Bob Willis is snapping his fingers. Seated at the head of the table and surrounded by colleagues, he’s trying to illustrate what sets his investment management firm apart from those big city operations. Before him on the conference table, there’s a faded photo from the 1970s.