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New multipurpose event center opening in South Hall
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The Venue at Friendship Springs in South Hall features an auditorium that can seat up to 550 people and a performance theater, banquet rooms and conference space. The facility is set up to be able to accommodate a variety of events from weddings to car shows and theatrical performances. - photo by Erin O. Smith

A 40,000-square-foot multipurpose event center is set to open in South Hall July 17 with a steady customer: Cross Pointe Church.

But Jon Wayne, general manager of The Venue at Friendship Springs, also hopes to lure and is already booking other events of various sizes, from weddings to car shows and theatrical performances.

Except for a few finishing touches, work is mostly finished and operations are gearing up at The Venue, which is at 7340 Friendship Springs Blvd., or behind the Publix-anchored shopping center off Spout Springs Road in Braselton.

“This (center) is so important for Hall County, as a whole, but we’ve got all these other (neighboring) areas,” Wayne said of the family-run business’ potential customer base.

The Venue, also situated just off the newly widened Friendship Road/Ga. 347 spanning South Hall, is close to Gwinnett, Barrow and Jackson counties.

“The Venue is a much-needed addition to the Duncans Crossing area, providing space for community and business meetings, dance recitals and community activities,” Braselton Mayor Bill Orr said.

“I hope that it brings more activities that bring South Hall County, Flowery Branch, Buford, Oakwood and Braselton closer together.”

The center features an auditorium that can seat up to 550 people and a performance theater, banquet rooms and conference space.

The auditorium doesn’t feature permanent seating for a reason.

“We’ve tried to keep everything as flexible as possible so that we wouldn’t have to turn down anyone for any reason,” Wayne said.

The Venue can arrange chairs as needed or keep the floor open for events such as proms and car shows, he said.

In a recent tour of the building, Wayne pointed out that dressing rooms for weddings are doubling as Sunday school rooms for Duluth-based Cross Pointe, which is setting up a satellite campus at the center.

The church is moving from Mill Creek High School in nearby Hoschton, where it had been holding services for the past couple of years, Wayne said.

“They’re just looking for a more permanent place, and they’re a pretty big church,” he added.

Church officials couldn’t be reached for comment, but Cross Pointe’s website confirms the move.

Regional events