A new online job training site recently launched in Georgia, offering resources to those struggling to get back to work. But there's one key difference between this campaign and others that have been unveiled during the recession.
This one is all about unemployed men.
"There have been a lot of males who have been disaffected by the economy, who have been unemployed for a long time and we're talking 12 months or 18 months," said Mike Light, executive director of communications for the Technical College System of Georgia.
"(They) have basically just fallen off the map and have given up."
That's why the technical college system and the Georgia Department of Labor created CollegeThatWorks.com, an online network of resources summarizing career training opportunities in Georgia.
Andrea Harper, assistant commissioner of the Department of Labor, said men often take such pride in their professions that being laid off is debilitating. Considering starting over can be especially difficult.
"We tried to get people to see that sometimes, especially an economic downturn like we've experienced, they do have an opportunity to go to school, maybe do something they never thought about doing before," she said. "...So we provide an opportunity for them to figure out who they are, what they like to do and then go do it."
Light said many men in Georgia have found themselves with skill sets that are not desirable in the 21st century or in fields oversaturated with employees.
Many of those men, he said, feel like they're too old to return to school, but half of those in the technical college system are older than 25.
The new College That Works site offers a portal to the new career training process, including information about picking a specialty, finding a school, enrollment and financial aid planning.
"Many career changers, many people that are on the fence career-wise, are looking for options to where they can get retrained, get new skills, potentially move into an entire new career field they've never been a part of," said Dave Parrish, director of marketing and public relations at Lanier Technical College.
One page on the site offers a list of popular careers and a search engine for other options. Other pages give information on the college system's requirements, admission test standards and GED options. The site also gives an overview of financial aid options such as the HOPE scholarship and the federal Pell Grant.
The goal is to make the information easily accessible, Light said, and demystify the application process.
"It's sort of a start to finish way of getting these people to understand that there are new careers that they might be interested in and that we can train them and get them back into the work force," he said.