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Kings Hawaiian settles packaging lawsuit against bakery
Alpha Baking Company's packaging was 'confusingly similar'
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King’s Hawaiian reached a settlement last week regarding a packaging infringement suit with another baking company. King’s Hawaiian, which has its primary place of operations in Oakwood, closed the case out with Alpha Baking Company on Thursday in U.S. District Court of Georgia. The issue surrounded the orange packaging and clear window to the rolls, which King’s Hawaiian in its complaint believed was “confusingly similar.” “(Alpha Baking Company’s) conduct is likely to cause consumers to be confused, deceived or mistaken into believing that there is an affiliation, connection or association between defendants and King’s Hawaiian, or that defendants’ products originate from or are sponsored by or approved by King’s Hawaiian,” according to the complaint.