During October, pink has become one of the most universal fall colors. Anything from NFL jerseys to household items is assigned the symbolic pink colors marking the product as supporting a breast cancer charity. For well-meaning folks seeking to partake in charitable giving during Breast Cancer Awareness Month, the Better Business Bureau seeks to help people avoid being taken advantage of. “... every year, some (people) find a way to take advantage of these good deeds — a practice known as ‘pinkwashing,’” the consumer advocacy group stated in a news release.