Gainesville’s downtown development program has a new manager.
Nicole Ricketts became the Main Street Gainesville manager earlier in December.
Main Street Gainesville is a division of the Gainesville Convention & Visitors Bureau that focuses on development and business promotion in downtown and midtown Gainesville. It is a member of Main Street America, a nationwide program to promote local downtown areas.
Ricketts is a Gainesville resident and most recently worked at Adventures in Missions, first as a marketing project manager from 2012 to 2016 and then as a marketing senior manager beginning in 2017. She has a master’s degree in business management from Oakland City University in Oakland City, Indiana.
“As a resident of Gainesville since 2012, the city’s personality captured my attention when I bought my first ‘Cluck Card’ at the Spring Chicken Festival,” Ricketts said in a statement. “I am excited to directly influence the continued revitalization of our downtown district and make Gainesville an exciting place to visit, as well as to call home.”
Main Street coordinates downtown events such as Jingle Mingle, First Friday concerts and Christmas on Green Street. Ricketts will work with the city’s other communications and tourism staff.
“Nicole’s background in business management and marketing made her the right candidate for this role,” City Manager Bryan Lackey said in a statement. “Since we implemented the Main Street program in 1997, the city’s focus has remained fixed on revitalizing historic downtown Gainesville’s commercial district.”
Ricketts has replaced Kristen Redmon, who returned to her previous position with Gainesville Water Resources.
Compiled from city of Gainesville press release