Calling it a mere formality, Gainesville officials are hoping that changing the name of the existing tourism bureau to the Gainesville Convention and Visitors Bureau Authority will be a boon to its economic development portfolio. “I think one of the good things about having the CVB designation is that it is known internationally,” Gainesville spokeswoman Catiel Felts told The Times earlier this week. “Everyone knows exactly what (Convention and Visitor Bureaus) do.