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Petit Le Mans revs its economic engine
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Road Atlanta’s upcoming Petit Le Mans on Oct. 16-19 is considered the largest international sporting event in Georgia, welcoming its legions of fans to stay, play and spend in the area. “The Petit Le Mans is an economic engine for many businesses in Hall, Jackson, Barrow and Gwinnett counties, and the entire Atlanta region,” said Kit Dunlap, Greater Hall Chamber of Commerce president and CEO. “The four-day event will bring in some 150,000 people who will eat in restaurants; stay in hotels (and) motels; shop in retail stores; buy gas and visit other tourism places,” Dunlap said, “and enjoy our quality of life.” According to the Gainesville-Hall County Convention and Visitor’s Bureau, the venue has the second-largest tourism economic impact in Hall County, besides Lake Lanier, equal to a $53.5 million boost to the area’s pocketbook.