Earlier this year, Joe Nedza took a missed opportunity and turned it into a business opportunity. Nedza, a 2011 graduate of North Hall High School is the owner of Nedza’s Waffles, a business selling bubble waffles as a pop-up shop around Athens. During a March 2016 trip to New York City, the University of Georgia business management student saw a crowd gathered around a bubble waffle vendor and wondered what the commotion was.