For three days, #GRIDLIFE South will takeover Road Atlanta in Braselton for a one-of-a-kind event full of automotives and music festivities.

“GRIDLIFE is kind of a music and motorsports festival all combined in one,” said Kelsi Nilsson, public relations and marketing manager of Road Atlanta.

From Friday, Aug. 26, through Sunday, Aug. 28, several events will happen at 5300 Winder Highway in Braselton.

“They (will) have a car show, time attack, full-course drifting with some of the big names,” Nilsson said.

Drifting is a driving technique where the driver intentionally oversteers, causing loss of traction in the rear wheels or all tires, while maintaining control through a corner.

“Then at night, they (will) have like a festival-feel kind of concert,” Nilsson said.

The Saturday night headliner is Waka Flocka Flame. Preceding it on Friday will be Andrew W.K.

“Saturday is more of a rap feel and the Friday concert is more of a rock feel,” Nilsson said.

While it’s the first time GRIDLIFE has made its way to Hall County, it isn’t the organization’s first event. In fact, GRIDLIFE hosts the same annual event in the midwest at Gingerman Raceway to a sellout crowd.

“It’s gotten so big out there and they always sell out,” Nilsson said.

So, the organizers decided to bring the event to the East Coast.

“Road Atlanta was kind of a perfect place for it,” Nilsson said.

She explained a small, close knit group organize every aspect of the event.

“We’re there obviously for the need of support, logistics, operational, marketing,” Nilsson said. “But they’re kind of putting it on themselves and we’re just there as kind of a backup.”

For its first year, Nilsson expects a huge turnout.

“It’s nothing like the Atlanta market has ever seen, being that it’s a music motorsports festival combined,” she said. “And it’s something that can bring together the auto enthusiast and the music enthusiast. It’s something really different for the marketplace that I think is going to be a really cool experience.”

Although GRIDLIFE is for any automotive or music enthusiast, Nilsson said it’s “geared toward a younger crowd, just because there’s the drifting and the concert aspect of it.”

“They’re pretty much going all out with all their music lineups and their track events and that sort of thing,” she said.

For more information, visit www.grid.life.