Hollywood seems to finally be getting the message that it's not only comic book fanboys who like to go to the movies this time of year. This summer, some smaller dramas and comedies are managing to squeeze in among the blockbusters.
Ever since January, when Variety and the Hollywood Reporter each ran pieces making similar proclamations, the prevailing wisdom in the industry has been that if the 2012 summer slate can't bring people to the theaters, nothing will. Thus, 2012 has become a make-or-break year for American movie theaters and Hollywood along with it.
At first glance, this seems to be the week when Hollywood hits bottom. The big releases are "Battleship," based on a board game played with pegs, and "What to Expect When You're Expecting," based on a pregnancy guide.