Ever since January, when Variety and the Hollywood Reporter each ran pieces making similar proclamations, the prevailing wisdom in the industry has been that if the 2012 summer slate can't bring people to the theaters, nothing will. Thus, 2012 has become a make-or-break year for American movie theaters and Hollywood along with it.
At first glance, this seems to be the week when Hollywood hits bottom. The big releases are "Battleship," based on a board game played with pegs, and "What to Expect When You're Expecting," based on a pregnancy guide.
The 2012 Atlanta Film Festival kicked off last Friday and ends in grand fashion this weekend. The festival offers a full range of narrative and documentary features and shorts, low budget productions and higher budget films using the festival circuit to generate buzz, and films of all kinds from around the world.