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Belk event in Gainesville to benefit heart association

POSTED: January 29, 2014 6:29 p.m.

Belk has announced its annual “Our Heart to Yours” campaign in February during American Heart Month.

The campaign will benefit the American Heart Association’s “My Heart. My Life.™” initiative to promote health, wellness and fitness and increase heart disease awareness and education.

Belk stores, including the one at Lakeshore Mall in Gainesville, will host a variety of in-store events, and Belk’s “Our Heart to Yours” website will offer an online interactive heart health educational experience.

Customers will have several savings opportunities:

Sunday through Feb. 8: Customers who donate $1 or more will receive three 20 percent off coupons for the purchase of three single sale-priced items.

Feb. 25: Customers receive 20 percent off the purchase of regular- and sale-priced items with limited exclusions during Healthy Living Day.

Monday: Customers receive 20 percent off the purchase of regular- and sale-priced items with limited exclusions during Healthcare Appreciation Day.

Every store will create a Wall of Hearts where, with a donation of $1 or more, customers can express their love to a friend or family member with a personalized paper heart.

“Belk is pleased to partner with the American Heart Association again this year in their fight against heart disease,” said Jon Pollack, Belk Inc. executive vice president, sales promotion, marketing and e-commerce.

Customers may contact their local Belk store for information.

Charlotte, N.C.-based Belk Inc. is the nation’s largest family-owned and operated department store company with 300 stores in 16 Southern states.


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