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Customers get preview of New Holland Marketplace with new gas station

POSTED: January 22, 2014 12:02 a.m.

Beginning sometime today, motorists will be able to gas up, but not much else, at the New Holland Marketplace in Gainesville.

Kroger’s new Fuel Center is opening, but the grocery store at 1931 Jesse Jewell Parkway isn’t scheduled to open until March 12, store officials said.

“The Fuel Center is the first of many new amenities we look forward to offering our Gainesville area customers,” said Glynn Jenkins, spokesman for Kroger’s Atlanta Division.

The station, which normally will be open daily 6 a.m. to 7 p.m., features 18 pumps, including eight for diesel gasoline.

Kroger will occupy about 125,000 square feet of the 287,000-square-foot shopping center, which sits on 56 acres off Ga. 369/Jesse Jewell Parkway and U.S. 129/Limestone Parkway.

The property, also bounded by White Sulphur Road, has room for several outparcel developments.

Work has just begun on a McDonald’s restaurant on the property. Across the road is a 12-acre site, with one newly built road — Textile Way — and a QuikTrip convenience store under construction.

McDonald’s officials couldn’t be reached for comment.

QT spokesman Mike Thornbrugh said Tuesday the 5,700-square-foot store at 1910 Jesse Jewell Parkway is set to open in late April or early May.

“It’s one of our ‘Generation 3’ stores, which is QuikTrip’s new prototype,” he said. “The look of the exterior and interior is completely different from what people have seen in the past.”

One key difference is the store will have front and side entrances.

“We’re trying to disperse the traffic to make it much easier to get on and off the property and into and away from the store,” Thornbrugh said.

The developer, Greenville, S.C.-based Carolina Holdings Inc., isn’t ready to announce other tenants.

The commercial project has required extensive roadwork.

An additional left-turn lane has been built for Jesse Jewell motorists turning north on Limestone, as well as roads/driveways leading into the shopping center off Limestone, Jesse Jewell and White Sulphur.

Textile Way will loop through the 12-acre site, running from Limestone at Jesse Jewell to White Sulphur at Jesse Jewell.

The project also has required traffic signal upgrades on Jesse Jewell at Limestone and White Sulphur, and a new traffic light on Limestone, leading into the development.

The “roadwork is being completed and (will be) operational over the next several days,” said Mike McNicholas, Carolina Holdings president.

The Georgia Department of Transportation has done some work of its own in the area, resurfacing Jesse Jewell between Limestone and Interstate 985.

It also is planning to resurface Jesse Jewell from E.E. Butler Parkway to Limestone and then on Limestone from Jesse Jewell to U.S. 129/Cleveland Highway — an area last resurfaced in 1994. The $1.9 million project is set for completion on Oct. 31.


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