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Hall charities reap less from Georgia Gives Day

POSTED: November 24, 2013 12:27 a.m.

The second annual Georgia Gives Day wrapped up its online fundraiser with significantly more money raised across the state, but numbers taking a slight dip in Hall County.

Hall County donations slid from $2,726 in 2012 to $2,511 raised this year.

Taking place on Nov. 13, the website,, raised $1,448,233 in donations statewide in a 24-hour period compared to $900,000 in 2012.

The fundraiser also saw a rise in donors, with 11,257 individual donations surpassing the 10,000 goal for the organization.

The money raised goes toward nonprofits who sign up for the special fundraising event.

Interactive Neighborhood for Kids and Good News Clinics were two of several Hall County organizations involved this year.

Good News Clinics, a charity focused on providing free medical care to low income and uninsured residents of Hall County, also participated in 2012. While they didn’t take in any donations this year, Cheryl Christian, executive director, attributed that to several factors, one of which being a new fundraising endeavor.

“We are doing a new approach this year for us, which is an outreach to churches,” she said. “We have several churches across the county that are taking up a love offering for Good News Clinics in the next few weeks, and that may have impacted it.”

Christian also mentioned one of their major fundraisers wrapped up toward the end of September, which she believes may have had an effect on results as well. The nonprofit has an upcoming concert and dinner fundraiser this spring, which Christian said is “always a lot of fun.”

INK, an organization centered around encouraging childhood development through hands-on learning experiences, received $272 in donations this year, down from $1,500 last year.

Sheri Hooper, executive director, was not discouraged by the lesser amount.

“We’re always happy with every penny that’s received to help forward our mission,” she said. “Although we didn’t receive as much as we did last year, I feel that we were able to get in front of so many more people this year. And hopefully just by seeing our name out there the potential in the future will bring more people to INK, to know about INK and then give to INK.”

Hooper added that the organization hopes to establish a signature fundraiser in the future, “something with kids and the whole family together.”

“We’ll see what happens in the future,” she said. “Again, we are just so grateful to be a part of the nonprofit community throughout the state of Georgia and really appreciate... an emphasis on helping nonprofits out there.”
Although the Georgia Gives Day fundraiser itself lasted only 24 hours, the website continues to take in donations all year long. Hall County has raised $13,718 since 2012.

Tom Zimmerman, communications manager for the Georgia Center for Nonprofits, said officials were excited about the results statewide and attributed this year’s success to an increased emphasis on social media, particularly on the part of the nonprofit organizations participating.

A nonprofit must go through an application process in order to be listed on the website, but Zimmerman said the system is simple and involves registering for free and creating a ‘merchant’ account and profile in order for all donated funds to go directly to each individual nonprofit organization.

He also pointed out that the fundraising website was a great option for nonprofits that might not normally have an online platform.


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