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Georgia Gives Day encourages online donations

POSTED: November 13, 2013 12:45 a.m.

Many nonprofits in Hall County hope people go to the Georgia Gives Day website today to donate to their organization.

It’s the second annual day of online fundraising. Last year, the website raised $900,000 from 7,700 contributors. Betsy Reid, communications director for the Georgia Center for Nonprofits, said it hopes to draw 10,000 donors this year.

“The reason we started to do this is because we really recognize how much of donations are moving online,” Reid said, “how easy that makes it for people to give.”

Two Hall County nonprofits, Good News Clinics and Interactive Neighborhood for Kids, a children’s museum, both had successful fundraising drives on the website last year.

Several contributions came into the website from new donors, said Cheryl Christian, executive director of Good News Clinics, which provides medical services for Hall County residents whose income fall below 150 percent of the federal poverty level and are uninsured.

“We did reach some new donors, so that was exciting for us,” Christian said. “That is significant for the number of people we can serve.”

Good News Clinics raised close to $2,000 from the website last year, which went toward treating patients. About $50 covers one patient visit, Christian said.

The charity hopes to increase the number of donors giving to the group and hopes more people know about the one-day online fundraiser than last year.

“We have something on our website as well, and we have mentioned it in speaking engagements and that type of thing,” Christian said.

Interactive Neighborhood for Kids raised about $1,500 from the website in 2012, said Executive Director Sheri Hooper. People can donate $5 to $1,000.

INK encourages children to realize their full potential by providing hands-on learning. Hooper said INK worked hard using social media to get the word out about the day.

“For people who are on Facebook or on the social media event, you know when you get $5 and $10, that’s huge, bringing up $1,500 to that amount,” she said. “A lot of small donations came together. People are supportive of INK, and we appreciate that so much.”

Hooper said she saw a mix between new and current supporters. Her goal this year is $3,000 in donations.

“Wow, wouldn’t it be great if we exceeded that,” she said.

Reid said it’s easier than ever to give. The website has a mobile application for people to give and quickly spread the word about online giving. Another thing that’s new is thousands in prizes for those nonprofits who rack up donations.

“Everything we raise through the site goes directly to the nonprofit,” she said. “The word is really getting out around the state.”


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