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Buffett firm takeover is welcomed

Area Prudential Ga. Realtors say move will boost business

POSTED: March 27, 2013 11:39 p.m.

Atlanta-based Prudential Georgia’s acquisition last week by a company with ties to business magnate Warren Buffett has stirred excitement among employees.

“I am personally honored to be with such a well-known company,” said Kim Crumley, who manages Prudential’s Gainesville and Demorest offices, on Wednesday.

HomeServices of America Inc. is an affiliate of Berkshire Hathaway, a multinational conglomerate holding company headed by Buffett.

The Gainesville office has 67 agents and a coverage area that crosses Hall County’s borders, including into North Gwinnett, Jackson and Forsyth counties.

“We feel like this (move) is just a wonderful opportunity, and it’s going to expand the market for our customers and clients, as well as our agents,” Crumley said.

Tony Floyd, Prudential Georgia spokesman, said, “We are part of this very powerful organization that will give us the ability to do things we wouldn’t have been able to do, even as a large independent.

“We’ll be able to buy things in better scale, innovate at a faster pace and bring things of value to our clients faster,” he said.

“Berkshire has big plans for the real estate world and this gives us significant horsepower as the future of real estate continues to unfold.”

In October 2012, HomeServices became the majority owner in HSF Affiliates LLC, which operates the Prudential Real Estate franchise network and will launch Berkshire Hathaway HomeServices, a new real estate franchise brand.

Under the new ownership, Prudential Georgia Realty will “remain a flagship franchisee” of Prudential Real Estate’s U.S. network, officials said in a news release announcing the acquisition.

The move “represents an expansion of HomeServices’ footprint in the Atlanta market,” along with Harry Norman Realtors, which HomeServices acquired in 2006, the release states.

“We’ll be transitioning from Prudential Georgia Realty to Berkshire Hathaway HomeServices a little bit later this year,” Floyd said.

“There will be no changes in our leadership, management or support structure,” he added. “It’s essentially business as usual.

“So, we’re still committed to Hall County, and we want to make a bigger commitment to Hall County.”

Dan Forsman, CEO of Prudential Georgia, will continue in his current role running day-to-day operations.

“Dan’s leadership and uncompromising commitment to his agents, employees and customers has guided Prudential Georgia Realty to its position as one of the largest companies within the Prudential network,” said Ron Peltier, chairman and CEO of HomeServices, in the press release.


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