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Brenau University’s new logo replaces squiggles with portals

POSTED: March 2, 2008 5:01 a.m.

Brenau University's new logo.

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GAINESVILLE — Goodbye, squiggly lines. Hello, portals.

Brenau University has adopted a new logo after 11 months of research, sketches and fine tuning.

[Share your opinion of the new logo by voting in the poll at the bottom of this story]

“We started on the project after we agreed to the new (school) mission,” said Scott Briell, vice president for enrollment management and marketing.

The current logo, which features curvy lines extending from the R and A in Brenau, has been in the public eye for about 25 years. Briell said this is “about the average shelf life of one of these things.”

The new logo features Brenau’s four “portals” of learning: scientific and numeric curiosity, a world-view understanding, musical and artistic imagination, and communication and language appreciation.

“The idea is every student has to pass through the (portals) ... that we have set up here at Brenau as part of our new mission,” Briell said.

The new logo also features something that the current design doesn’t — 1878, the year the school was founded.

Opinions are mixed on campus about the new design.

Hailey Dexter, a freshman from Winder, said she believes the new design is too much of a reminder of the University of Georgia’s famed Arch. Also, “to me, (the old design) is more artistic,” she said.

Maggie Renfro, a junior from Chattanooga, Tenn., said she believes the new logo “is more academic.”

“Brenau is changing so much,” she added. “It’s time for an updating of the logo, too.”


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