View More »
|
||
Most of Red Clay Interactive’s peers are located in major metropolitan areas like Atlanta, New York and Washington, D.C. But working out of Gainesville hasn’t hampered business for Red Clay.
The company was started by Hall County natives and focuses on Web site development and marketing.
Red Clay is partnering with the Travel Channel to create an online map to accompany the “Ghost Adventures Live” program, which airs at 8 p.m. Friday.
The show follows a team through the supposedly haunted Trans-Allegheny Lunatic Asylum in West Virginia.
The map will guide people through the corridors of the asylum and point out supernatural spots and support live chatting, texting and evidence review.
“We think this is a prime example of how the Internet and television can work together to create a powerful event,” said Scott Atkinson, vice president of Red Clay Interactive.
Interactive Marketing Executive Chris Adams said the companion site for “Ghost Adventures Live” is an example of how location isn’t everything.
“The Travel Channel is in Chevy Chase, Md.,” Adams said. “It doesn’t matter where you are as long as you can deliver the work.”
While Red Clay works with companies nationwide, they also work with plenty of Hall County businesses.
“Not only are we staffed to be able to handle really any account, no matter how big, we’re so much a part of this community and we’re so localized that we absolutely love working with local businesses,” said President and Chief Executive Officer Lance Compton.
Compton said being located in Gainesville adds a unique dimension to the company by giving staff members more opportunities to get involved and volunteer in their community.
Before the technology power house, there were just two Johnson High School students.
Compton and Atkinson became friends after deciding to room together at the University of Georgia, where they graduated from the Grady College of Journalism and Mass Communication.
After school, both took jobs away from home but quickly realized they wanted to return to Hall County.
And so Red Clay Interactive was born, and on the dawn of its 10th year, it continues to grow.
“We’ve been very fortunate as Internet and interactive marketing has evolved to really always have kept up with trends,” Compton said.
Red Clay was honored with two significant awards this year. Compton was named by “Georgia Trend” magazine as one of the state’s “40 Under 40 Best and Brightest.” The company was also listed in “Inc. 5000” as the fourth-fastest growing company in advertising and marketing agency in the state.
“We have a very distinct and strong culture,” Compton said.
“You take care of your clients and you take care of your staff and the profit kind of follows.”
